Concrete company logo re-design. (Spex•Crete™)

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This customer received 96 logo designs from 46 designers. They chose this logo design from RuangDisain as the winning design.
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We are looking to have a logo created for our brand. We have been private labelling for the last 10 years and want to launch our products under our name. We are in the concrete flooring industry and we make and sell flooring underlayments for various applications including multi story residential, mixed use buildings, apartments, hotels, high rise construction and so on. We have traditional self leveling underlayments, lightweight underlayments and ultra lightweight underlayments. We are not the low cost option, but we are more efficient, easier to work with, higher quality, products with great flow characteristics and ease of install. These materials are pumped on the jobsite which is a differentiator for us on one of our key products. We do not install the products, we just manufacture. The color theme we would like to stay with is red and gray. We are looking for an industrial commercial feel, possibly construction related. We have a dot in the middle of the logo that coincides with our other business divisions, so we would like the dot to stay. We are also registering for a trademark, so could it be possible to have the logo edited when the registered trademark kicks in? Also, there will be an opportunity for designing our data sheets after the logo is completed, so please keep that in mind when you are selecting this project.
Target Market(s)
Business to Business, concrete flooring installers
Logo Text
Spex•Crete™
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Please select your own font
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The dot after Spex is required. Red and gray color profile.