• US$150

• 210 designs

• 105 designers

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Logo Design Brief

I am looking for a modern look for this new company called NAUTEAK. Nauteak is a faux teak boat flooring company. The product is new to the market for only a few years and is made from foam with a design to look like teak. This company is new and needs a captivating logo. I have attached samples of what the product looks like on the boat incase that draws inspiration for the logo in some way using the teak lines. I have also attached some logo design styles I think will work for this product. They are not necessarily in the industry, just some direction on style for the logo. Logo should work well if used as 1/color but don't shy away from color. I like black or dark gray for the base colors and for the accents I am thinking teal, light blue, sea-foam green. I also attached some photos of comptetors logos. I like Marine Mat and Deckit style. Seadeck and Aquatraction are not my favorite and feel juvenile or dated. The Brand goal is to convey the following:
1. Modern
2. Confidence
3. Young
4. knowledge
5. Playful
6. technology driven

I included samples of the actual product, logo inspiration, competitors logos for comparison.

Target Market(s)

Boaters, fisherman, wakeboarder, cocktail cruiser boaters

Industry/Entity Type

Marine

Logo Text

NAUTEAK - Elevate the boating experience

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An icon style feel to the logo. Must look good as a 1 color logo but would like to see colors used. I attached an image with accent color choices to choose. They should be paired with a black or dark grey color.

Nice to have

• A logo that utilizes a clever negative space concept. Simple design and more icon style than an image.

Should not have

• A dated feel or not work for 1/color printing.

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Files

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