• NZ$150

• 27 designs

• 15 designers

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Label Design Brief

Croucher Brewing is a small brewery based in Rotorua, the outdoor adventure capital of New Zealand. Known for its mountain Biking, river rafting/canoeing, off road multi-sports, ultramarathon and more.
We want to create a new label for a seasonal beer that celebrates getting out in the outdoors, living on the edge, enjoying the adventure but also the view.
The beer is named Joyride IPA.

I have attached images of our latest two seasonal designs to give you a flavour.

Target Market(s)

25-45, Slightly male

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Label shape - 115mm high by 200mm wide (rectangle shape - don't follow the shape of some of our previous labels).
  
  On the front face of the label:
  JOYRIDE IPA
  6.8% alc/vol
  440ml
  Croucher Logo
  
  Elsewhere on the label we MUST HAVE:
  1. Where it was brewed details:
  Brewed at The Croucher Brewing Company
  166 Lake Rd
  Rotorua, NZ
  
  2. Our website address:
  croucherbrewing.co.nz
  
  3. Barcode - see attached barcode. barcode instructions are attached.
  
  4. Has to have Standard Drinks listed as:
  2.4 Standard Drinks
  
  5. Brewery/Beer Blurb:
  Born in Rotorua, the outdoor adventure capital of NZ, Croucher beers celebrate giving life a crack and living on the edge. It's all about enjoying the adventure but also the view. Join us on a Joyride.

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Files

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