Premiere conservation organization needs a logo redesign
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This customer received 74 logo designs from 40 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
We need a logo design for the Audubon of Kansas, an organization that promotes appreciation and stewardship of natural ecosystems in Kansas and the central Great Plains. The logo must retain some form of the prairie chicken visual featured in the existing logo (attached), but does not have to include the entire bird — it could be just the head, or the bird in another position (e.g. flying). The logo will need to present well in both color and black and white. The logo in color should include the orange color from the existing logo. Because this an environmental conservation organization, the logo should look wild and free, not like a sports team mascot. The logo can include the words "Audubon of Kansas". The organization is often referred to as "AOK", so this may or may not be prominently featured depending on how it works in the design.
Updates
Need extra days to review
Went on vacation/holiday
Target Market(s)
Conservationists and donors, farmers, ranchers.
Industry/Entity Type
Environment
Logo Text
"Audubon of Kansas"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some visual of the prairie chicken, but does not have to be entire bird. Can be just the head. Can be in various positions (flying, standing).
Nice to have
- The logo should be simple enough for reproduction on clothing, hats, etc.
Should not have
- Should not feel like a cartoon or whimsical character, not a mascot.