Logo design for E-Commerce consulting and development company

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This customer received 137 logo designs from 67 designers. They chose this logo design from ella 22 as the winning design.
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Logo Design Brief
Create a main logo for the company. I am a consulting and development company that focuses on end-to-end e-commerce solutions. I will be using the logo in all aspects of my business, from the website to the invoices and email signatures.
I don't have any brand guidelines established so this project is very much open to your creativity.
Target Market(s)
Business Owners and potential developer employees
Industry/Entity Type
Ecommerce
Logo Text
Edan Technologies
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I like modern designs that are simple.
Nice to have
- I would like to see orange as the primary color and would like to see some 2 or 3 color designs with colors that complement the orange primary.
Should not have
- Cursive fonts