Up and coming urban clothing store needs a logo design

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This customer received 111 logo designs from 49 designers. They chose this logo design from geni as the winning design.
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Logo Design Brief
Brand new clothing retailer, focusing on the college students and underrepresented youth. We would like designs that fit the 18-30 demographic. Young, trendy, edgy but clean. My vision is for the design to read smooVe apparel, with the V being an African acacia tree. I've uploaded some pics of the African Acacia and some other ideas for ascetic purposes. It does not have to be that specific, it was just my initial vision. I'm open to any and all design choices.
Target Market(s)
18-30 year olds. College Students. Underrepresented communities.
Industry/Entity Type
Clothing Brand
Logo Text
smooVe apparel
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Acacia Tree
Nice to have
- Pop of color