• US$240

• 218 designs

• 77 designers

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Logo Design Brief

We are an agricultural fertilizer start-up company that harvests potash (fertilizer for plants) and also salt (for road de-icing and for food uses). We don’t actually mine the mineral but instead drill wells and cycle water to dissolve the minerals under ground. Both products are white and look kinda like salt.
We are based in rural Michigan and would like to convey the farming/agricultural side of our business in the logo. Want to show stability, financial safety, long-term, solid business that we will be. This could include a plant or just some symbol.
The logo could also utilize the “&” to look like “Michigan Potash & Salt Company”. You can go to our website to look at our existing design (which includes a combine harvester and a wheat plant in the logo), and has too many colors, and too many shapes. You can also find a lot of other information on the website (mipotash.com).
I am also interested in a short-form logo that only uses the acronym MPSC, a grayscale image, webpage design, apparel design, and others.

Target Market(s)

General marketing and branding, local community, legislators,

Industry/Entity Type

Agriculture

Contact Information for Business Card

back of card should read:
Food for the world
Security for America
Character in Communities

Logo Text

Michigan Potash and Salt Company or Michigan Potash & Salt Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name should not focus on 'Michigan' but should be more focused on 'potash' and 'salt'. In other words, Michigan should not be any larger or pronounced than the 'potash' and 'salt' part of the logo.

Nice to have

• I like to have the "MPSC" in the logo/emblem as well because we will be referring to MPSC rather than saying the long name.

Should not have

• Probably should stay away from water drops