LatAm SaaS Platform needs website & graphic design

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This customer received 20 web designs from 3 designers. They chose this web design from pb as the winning design.
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Crece+ is a SaaS platform that connects and optimizes supply chains in Latin America. We are a digital ecosystem that makes life easier for manufacturers, small store owners and final consumers. We are focused on the traditional channel. For manufacturers we offer B2B ecommerce and marketplace. For store owners we offer a store operation software, B2B ecommerce and marketplace to stock their stores easily and B2C ecommerce and marketplace to sell their products through digital channels. For final consumers we offer digital channels to buy from local independent stores. Our clients are big manufacturers but our users are their employees and independent store owners.
We need to build an informative website and a graphic style to use in our documents, social media, etc. The website should be targeted to potential clients and investors. We want the website to be start-up-like, simple and professional. The final design should communicate technology and human-centricity.