• US$150

• 86 designs

• 23 designers

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Packaging Design Brief

Dear Designers,

We are looking for a packaging expert to design our new Hydrating Balm for dogs which contain a relaxing hemp extract (CBD). The product is intended to be massaged on the dog’s paws to make them softer and promote the animal’s well-being :)

Our company is already selling various relaxing cat & dog products, and we would like this new design to reflect the same "style & feeling" as our current products (see attached ZIP file).

Technical aspects:
- The packaging is a 40ml aluminium jar (58mm x 23mm).
- We are looking to design 2 separate labels (one for the front, one for the back)
- The label dimensions should be : 50mm x 50mm
- Please follow technical guidelines from printer (see ZIP file).

Design aspects:
- The design should be compatible with our brand identity (i.e. fluffly, pure, relaxing, positive, clean & natural).
- People should understand what the product "is" and what the product "does" simply from looking at the design.
- The actual balm is white/yellow in color.
- Soft/rounded shapes are preferred.
- Please use our brand's colors (see typo & colors in ZIP file)
- Please use our brand's fonts (see typo & colors in ZIP file)
- Please use our company logo (see ZIP file).
- The design also needs to convey a strong sense of professionalism as we are an animal "healthcare" brand.
- If you want to include a dog picture, we would prefer you to use a picture of our official brand ambassador (see ZIP file).
- Only original work (no plagiarism will be accepted).

Please don't hesitate to send us a message if you have any questions about the brand, the product or the design requirements.

We look forward to seeing your designs & working on this together !

Thanks & regards,
Daniel

Target Market(s)

Dog owners

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Font styles to use

Other font styles liked:

• See ZIP file

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand fonts (see typo & colors in ZIP file)
  Brand colors (see typo & colors in ZIP file)

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Files