• US$290

• 186 designs

• 43 designers

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Logo Design Brief

The brand is named Kilo Tango. It is chic, sophisticated, and a much-needed update to women’s golf, a game embedded in beautiful tradition. It plays on the classics, abides by country club dress code, but adds modern romantic twist. Inspired by the patterns of the designer brand Zimmermann, Kilo Tango strives to bring women feminine fashion to the fairway and deliver confidence on the course. It’s unique and soon to be a classic with tasteful florals with sophistication. Keep in mind that men are the primary golf audience, so men tend to buy women golf clothes at some point or another. Sold in exclusive pro shops and through my website as a luxury brand, made in the USA.

Target Market(s)

Women ages 25-50, ideally age 28-35. Price tag is not a problem for this group. They're new to golf and will only play if they have a cute outfit. Perhaps their significant other plays golf often, so they want a go-to outfit for the occasion, to take them from the course to happy hour on the country club patio. The brand is worn on a summer Friday evening.

Industry/Entity Type

Womens Clothing

Logo Text

Kilo Tango (I mainly want a good symbol to put on a shirt, so kilo tango isn’t a must-have on it)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please use photos attached for logo and color inspiration. For colors, please use shades of green, tasteful yellow, orange-peach-pink, and shades of blue like the sky. Navy blue reminds me of a country club sometimes, so perhaps that's worth considering. It should be feminine yet sophisticated, a modern update to the beautiful, traditional game of golf. Look to designer brand Zimmermann for color palette inspiration, and look to famous golf courses and country clubs for font inspiration.

Nice to have

• Look to brands like Peter Millar and J. Lindeberg - good logo with great placement. Also I would recommend looking at famous golf course logos. Titleist always looks good in their font. My problem is I keep unintentionally making the font look like a consulting group. I thought of including a vibrant green like the Masters, but with complimentary feminine colors. See photos below for color inspo. **Would be nice to have an abstract golf detail

Should not have

• Stock golf icons, Hawaiian-like details, thick/heavy fonts, tough, aggressive

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Files

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