Juicy July Challenge - 1 Fresh Juice A Day
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This customer received 70 logo designs from 47 designers. They chose this logo design from Rais as the winning design.
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Logo Design Brief
We need a bright vibrant logo for the Juicy July Challenge
JUICY JULY is a one month initiative where we challenge and encourage as many people as possible to have one fresh homemade juice or smoothie per day throughout July to help them feel healthier, brighter and lighter!
This challenge is all about encouraging and motivating people to eat (drink) more fresh vegetables and fruit. The wider aim is that after the challenge participants will continue juicing and eating more vegetables and healthy food
It must be clear that it's about juicing
Words that I would use to describe the campaign
Vibrant, Fresh, Health, Wellness, Fun, Enlightening, Colourful, Clean Living, Educational
The logo will be used for a website and across social media campaigns
I have uploaded some of the images we used for the campaign last year - which was the first year to give you an idea of the vibrancy...
Target Market(s)
Predominantly female audience 25 to 70 age group
Mainly European but the campaign has an international reach
Industry/Entity Type
Health And Wellness
Logo Text
JUICY JULY
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, clean vibrant look and feel