• US$110

• 19 designs

• 6 designers

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Graphic Design Brief

We are a rebranded non-profit dedicated to fighting hunger & homelessness in the US. Our virtual hand-holding campaign will be launched on May 25th, 2021. We would like to include this design (ANIMATED GIF) in our initial press outreach, as it will be emailed to every donor ahead of our 12/31/2021 virtual event. Donors will be invited to simultaneously post this design on their social media for what is projected to be a nationwide, virtual show of solidarity & dedication to fight poverty.

CONTENT:
Short ANIMATED GIF (original sketch) of two hands reaching and eventually holding/joining hands
Glowing shape in the background as the two hands collide; may or may not incorporate logo (attached)
Could be vertical, horizontal, or perspective; simulate/symbolize the viewer "joining hands with the movement"
Hands should be the focal point until logo is incorporated
End of the animation can be a still frame

STYLE:
See attached files "Modern Hands"*
Clean, simple, and modern
Line art concept is great; open to other creative concepts
White background; brand colors are:
White: #FDF9F9
Red: #ED2925
Blue: #18447D
(May use black as well)

*Excluding our official logo files, the photos uploaded with this brief are intended as supplements and inspiration; we are not looking for them to be used in the final design

Target Market(s)

Social media users, donors, those passionate about hunger/homelessness

Industry/Entity Type

Non-Profit

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Font styles to use

Other font styles liked:

• Oswald

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST BE ANIMATED
  Clean, simple, and modern style
  White background
  Original sketch of two hands reaching and eventually holding/joining hands
  Simulate/symbolize the viewer "joining hands with the movement"
  Use of brand colors:
  White: #FDF9F9
  Red: #ED2925
  Blue: #18447D
  (May use black as well)

Nice to have

• Glowing shape in the background as the two hands collide
  Incorporated logo (attached); would be great if logo grows from a small point in the center from behind the hands
  Hands should look gentle, caring
  Still frame at the end of the animation
  Line art style
  Creative discretion/input of artist!

Should not have

• Still image (must be animated)
  Busy or dated style
  Colors other than brand colors
  Text (other than in logo)
  Art from the supplemental images uploaded with this brief for inspiration

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Files

Download all files - 2.2 MB