• US$150

• 67 designs

• 37 designers

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Logo Design Brief

Need a clean logo, for a new company - named AXIALON - that provides professional services to the US Military. "AXIA" means "value', "worth", or "merit". "LON" is derived from "Echelon" which is a military term for "formation of people". So "AXIALON" is a company that provides high value people to the US Military

Target Market(s)

Market is the MILITARY - this is a very serious, no fuss customer

Logo Text

AXIALON

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Logo styles of interest

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Colors

Designer to choose only greyscale colors for use in the design.

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Requirements

Must have

• Must have the word "Axialon" in it
  May have an additional artistic logo

Nice to have

• Thanks for submissions so far. Let me state that we had no pre-conceived notion about the design parameters upon specifying this project. We are open to any idea, and are grateful for the submissions received as it helps us refine requirements
  
  As we reviewed the submission, and considered each, we then narrowed it down a bit:
  
  1) That any 'Americana' themed symbology like stars, red/white/blue, flags, were not desirable.
  2) That the logo show be isolated to the word Axialon alone - as the word is unique enough to not require any additional symbols or background shapes - although subtle shapes and designs are not entirely objectionable and we remain open to the idea of additional lines, or symbols
  3) We like the idea of black on white and white on black. As we envision the business cards and web site, we can see a case where White letters on Black background may be used. Your design should work both ways