• US$700

• 117 designs

• 31 designers

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Logo Design Brief

SEALs Healing Our Protectors (SHOP) Foundation

Founded by Navy SEALs, SHOP Foundation provides resources, research, and advocacy for veterans, first responders (cops, firefighters, EMTs), and their affected family members seeking treatment with psychedelic-assisted therapies.

We came up with "SHOP" because a shop is a place where repairs or a reforging occurs and it's simple and memorable. We would like a design that is both simple, memorable, and says a lot if it was researched.

The reason why we chose to have Navy SEALs in the name is for a few reasons. One, three Navy SEALs founded it. Two, these SEALs all received similar life/soul saving therapies and are paying it forward. Three, marketing....Navy SEALs have a market brand and we are proud to exploit our heritage for such a noble cause.

Target Market(s)

Special operations (Navy SEALs, Green Berets, etc.), military, cops, firefighters, and potential donors (Silicon Valley, conservative law makers, Texans) non-hippy types

Industry/Entity Type

Non-Profit

Contact Information for Business Card

Professional. CEO level

Logo Text

Either "THE SHOP FOUNDATION" and/or "SEALS HEALING OUR PROTECTORS"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Memorable. Says a lot but simple (see nice to haves)

Nice to have

• (Descriptors) transformation, re-forged, whole again, foundry, effort equals mastery, enlightened, work shop, healing. Navy SEAL heritage (trident), frogman. (Idea) meditating muscular frog wearing special operations gear.

Should not have

• Psychedelics, peaceful, hippy

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Files

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