Vodka Soda brand identity design and label design

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Contest winning design

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This customer received 55 label designs from 18 designers. They chose this label design from BU-Design as the winning design.

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Label Design Brief

New vodka soda (hard seltzer) brand needs a brand identity design and label designs.

The brand name is ASTRA

We produce vodka soda packaged in cans. They come in three flavours
- Raspberry and Lime
- Pina Colada
- Black Cherry

We would like to have the designs look similar (same template) but have one difference depending on the fruit flavour.

The final delivered package should contain
- brand identity design guide with a logo, font and colour schemes
- 3 label designs on the same template (label size 8.125 x 5 inches)

Some example designs of similar products are attached to the project.

Target Market(s)

Gender neutral, younger population


Colors

Colors selected by the customer to be used in the logo design:

000000

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Bright background and bright eye catching colours.

Files
Download all files - 3.9 MB
JPG
3000 Friday, 07 May 2021 17:10:00
Friday, May 7, 2021
JPG
Payments
1st place
C$260
Participation payments x 4
C$10
Total
C$300

Project Deadline
14 May 2021 16:47:29 UTC
Language

Label Design inspiration
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