Called Coffee Rebrand Logo Design

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This customer received 117 logo designs from 54 designers. They chose this logo design from Magnificent Work as the winning design.
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Logo Design Brief
We need a new logo design for a coffee company rebrand that has coffee shops, a coffee truck, and sells bags of roasted coffee. We source our coffee sustainably, mostly working directly with the coffee farmers. We are looking for a logo that can be used on bags, social media platforms, and can also be used on storefront signage on high traffic roads. What we like about our current logo is that you know its coffee from a distance without reading it.
Updates
Gathering more feedback
Target Market(s)
Females 18-60. Males 18-45
Logo Text
" Called" or "Called Coffee"
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.