• A$110

• 85 designs

• 17 designers

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Graphic Design Brief

We are a permaculture based business. We sell sustainable, everyday products (gardening, cleaning, homewares, personal) online and from a retail store. We teach people how to compost, grow food, create soil, recycle and use better personal and homeware products for the Earth.

Our want is for a simple image that depicts composting in an urban environment and growing food that could (though not necessarily) integrate in with the design elements and colours from our logo.

The image needs to work with existing written content.

We want one simple image that can be placed amongst background scenery on our website footer, though this simple image can also be used by itself on marketing material such as flyers, banners, product packaging, be easily drawn onto our retail store furniture with the goal to create a simple and recognisable Urban Revolution image that explains our purpose in a glance.

The background imagery on the footer would ideally represent the life and vitality created inner city by composting. Beneficial insects, vegetables, local trees, flowers, vegetable plants....

The pig in Flora and Fauna's image in the brief attached example describes that their purpose is about animals as they are a Vegan store via their simple image of a cute pig.

I am after an equivalent image that explains our purpose of composting all of our everyday-living waste to reduce landfill and grow food and trees in inner city and suburban environments for the benefit of our Earth.

See our website for more information about us and our products: https://www.urbanrevolution.com.au/

More info:
The elements in the logo are not essential, just the logo colours. I have struggled to come up with a simple image myself and hoping to receive an image that we can easily draw or create a template to put on our retail store furniture, print on product packaging, use in traditional marketing and look great on our website footer as part of a simple scene on top of the footer.

Target Market(s)

Selling a Eco lifestyle to Everyone.
Specifically, but not limited to, Gardeners, the Eco-conscious, the health conscious, Environmentalists, Permaculturalists.
People who are advocates for changing how humans affect the Earth and need resources and products to lighten their own impact. People who want to grow food in urban environments and buy products made from materials that are more sustainable for the Earth and support local economy.

Industry/Entity Type

Eco-friendly

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Composting element
  Urban Landscape
  Food Growing Element
  
  The image needs to fit both the desktop and mobile website (or a version of the design for each).
  
  Our purpose is reducing our impact on the Earth by composting materials back into soil, growing plants and trees and choosing everyday products that are better for the Earth.
  
  Logo colour palette:
  Green: #479301
  Blue: #006ec7
  Orange: #e86119
  Orange: #faa21b
  Orange: #fcbf10
  Yellow: #fff103
  Brown: #A55917
  Red: #CA2F2C

Nice to have

• Integration with elements of existing logo e.g. colours
  Compost bins/compost heap
  Vegetable garden - eg. tomatoes, lettuce, carrot, spinach, cabbage
  Chickens
  Worms / worm farms
  Garden tools
  Soil
  Bees, other beneficial insects
  Plants - sunflowers, native grasses

Should not have

• A Logo Image
  Words or company name as not a logo
  People

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Files

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