• A$200

• 90 designs

• 20 designers

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Logo Design Brief

We are taking over a bookstore in regional/country Australia, that has been operating for 23 years. We want to revamp the image of the shop and a new logo will go a long way to achieve this.

We LOVE books and are knowledgeable about our products.

We have mature customers but would now like to appeal to a younger market too. Perhaps something a bit retro in design

I like the 70's palette of mustard, pale blue, steel blue, brown

A logo that will be easy to reproduce as a stamp or stickers : only one or two colours

A meeting of new and old

We might also like the logo to contain "Since 1993" but this is not vital

Target Market(s)

Across all age groups.
Our products are not trashy top ten only books but they are carefully selected beautifully written/looking books
We will start and include graphic novels and other products popular with younger market

Industry/Entity Type

Steel

Logo Text

Reader's Companion

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Candy Inc, Confetti Stream, Vintage One, street cred, Anagram, Matchbook,

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple - keep in mind "LESS IS MORE"
  70's Colour scheme (not a large selection on this palette provided so exact colour match not necessary
  Bright but deep mustard, pale blue, steel blue, brown

Nice to have

• Since 1993
  

Should not have

• Frilly elaborate images