New Logo for sports and active lifestyle consulting company

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This customer received 107 logo designs from 26 designers. They chose this logo design from OmmSaiDesign as the winning design.
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Logo Design Brief
I need a logo and brand design for business consulting. We're "modern fuel for scale-up businesses". We support early stage and growing businesses that need support clarifying their position in the market, establishing the appropriate organizational structure and operational support. I'm not just an outside consultant looking in, but I have experience in the trenches as an operator. We bring a unique point of view, help to implement, and are prepared to iterate and adapt.
Target Market(s)
Early stage businesses and companies looking to scale-up growth. Primary industry is sports and active lifestyle.
Logo Text
G.a.S. (Give a Sh-t)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Other font styles liked:
- Refer to design brief (ppt)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Refer to design brief (ppt)
Nice to have
- Refer to design brief (ppt)
Should not have
- Refer to design brief (ppt)