• £130

• 40 designs

• 18 designers

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Graphic Design Brief

Create a logo for use in marketing materials and an icon to be used for a windows application.

Application is a health care data quality and analytics tool called Clinical Data Intelligence. We use tend to refer to the product as CDI.

Improving Data Quality is a key message that we are trying to get across to customers. The focus is on improved care through more accurate patient data.

Company colours are:
CLINICAL GREEN
CMYK 26, 0, 53, 21
RGB 150, 202, 94
HEX# 96CA5E
PMS: 367

CLINICAL ORANGE
CMYK 0, 35, 90, 2
RGB 249, 161, 26
HEX# F9A11A
PMS: 130

Prefered fonts are LATO REGULAR / LATO BOLD

Other color possibilities;
BLUE
CMYK 88, 39, 0,0
RGB 0, 130, 199
HEX# 0082C7


Purple
CMYK 57, 67, 0, 20
RGB 106, 85, 145
HEX# 6A5591


Red
CMYK 0, 87, 64, 18
RGB 202, 60, 69
HEX# CA3C45

Target Market(s)

Healthcare

Logo Text

It could just be an image or could include CDI as text

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.