• NZ$150

• 101 designs

• 51 designers

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Logo Design Brief

We need a logo design for a new company based in New Zealand. It is called "BioKai - Health from the Ground Up".
It is a sister company from KoruKai Herb Farm (www.korukai.co.nz, thanks LogoPorn for the awesome logo).
We are wanting to educate people on the benefits of healthy soil to grow nutritious food filled with nutrient, antioxidants, phytochemicals to keep and make us healthy (health from the soil). The soil organisms and diversity play here a crucial role to foster our own human microbiome as well.
At the start we are offering education and consultancy for farmers, growers and people wanting to grow their own food - how to make compost, how to look after the soil microorganisms etc.
We want to extend this to supply compost innocultants and other products that help people and make their job easier.
We would like to see designs that are visually similar to KoruKai Herb Farm's design to visualize the connection of the two companies.
We would like to see the colour green.
The final design should communicate healthy plants/seedlings growing in healthy soil.

Target Market(s)

Farmers, Growers, Gardeners

Industry/Entity Type

Gardening

Logo Text

BioKai - Health from the Ground Up

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Luxia, Highway Gothic expanded

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A pictoral logo with green and maybe a seedling growing etc.
  A brown earthy colour would be good to have.
  Text: BioKai - Health from the Ground Up
  BioKai should be spelled like that "BioKai"
  We want people to see that BioKai is a sister company from KoruKai so the look should be similar but still different enough to be visually different at a glance. We want the pictoral to be unique and not similar or the same as the KoruKai one. The writing can be similar to KoruKai's logo.

Nice to have

• We like designs that are clean and clear and not overly playful. We like designs that concentrate on the important parts and not add any unnecessary things.
  You can play with fonts or use Luxia and Highway Gothic Expanded.

Should not have

• Unnecessary additions that are confusing or overly playful.
  Do not add tillage lines from an agricultural field as this is not what we promote with BioKai.

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