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A logo for a Polar Cruise/Tour specialty company: The Polar Adventure Company
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This customer received 113 logo designs from 53 designers. They chose this logo design from Shaan 8 as the winning design.
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C$150
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113 designs
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53 designers
Logo Design Brief
We are a boutique travel agency of two Canadian guys with an expedition travel background.
Our logo must be modern, bold, simple, and reflect that what it is we do; as expedition experts, we bring clients (who spend a lot of money) to the North and South poles of the world.
We do not want a busy logo, it must be simple, recognizable and have ownable assets - No generic icons that are featured on every logo maker website in the world. The logo must work for a website and possibly extend to some branded merch and a business card.
We are not opposed to compasses denoting the Arctic (North) and the Antarctic (South) but consider it a little overdone.
We need a logo that will work in a portrait and landscape orientation, or it is easily adaptable to either format.
Ideally, no more than two colors, i.e. one color other than the text and we would be happy with one color.
We are not opposed to a workmark either if it is unique and captures the spirit of a polar adventure company.
The winning logo design partner could have long term other business from us, if they get this just right :)
Updates
We are beginning work with various technology partners the week of March 22 and will be very busy for the next few days.
Target Market(s)
Adventure travelers who are affluent and generally a little older but professionals.
Logo Text
The Polar Adventure Company, or, Polar Adventure Company, or, Polar Adventure Co.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ability to adapt the logo in either a portrait or landscape mode. The logo or wordmark must be able to be overlaid on polar images so a greyscale option or the ability to adapt to a greyscale version (e.g, all white) is ideal.
Nice to have
- a simple logo that is or contains ownable assets or a wordmark that is unique is ideal
Should not have
- No penguins or polar bears.
No generic icon files
No more than 2 colors