• US$150

• 93 designs

• 38 designers

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Logo Design Brief

Laymans Lumber Guide (LLG) produces a weekly newsletter for the lumber industry. The publication uses data and analytics to forecast the rise and fall of lumber prices. Target customers are wholesalers and buyers of softwood lumber used in framing houses.

The old design is nearly 20 years old and is attached.

The logo will serve as the beginning of a full branding redesign for the brand. Existing website can be found here: https://laymansguide.info

Target Market(s)

Lumber industry, Lumber wholesalers and distributors, company sizes range from 10 to 50 Million dollars, US Based primarily with some canadian customers

Industry/Entity Type

Wholesale

Logo Text

Layman's Lumber Guide; LLG; or no text

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should be clean. It should speak to the customers and tell them something about the brand. We are not restricted based on color pallete at this point.

Nice to have

• Example Color Palletes
  
  https://coolors.co/04151f-183a37-efd6ac-c44900-432534
  
  https://coolors.co/000814-001d3d-003566-ffc300-ffd60a
  
  https://coolors.co/2d3142-4f5d75-bfc0c0-ffffff-ef8354
  
  https://coolors.co/000000-14213d-fca311-e5e5e5-ffffff

Should not have

• The old graph style logo isn’t clean. While you may use the old logo for inspiration and pull elements from it, you should move away from it as we don’t love the logo anymore.

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Files

Download all files - 0.3 MB