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Grim and Burn it (group fitness logo)
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This customer received 20 logo designs from 10 designers. They chose this logo design from Aaaron as the winning design.
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£80
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20 designs
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10 designers
Logo Design Brief
Starting out as a fitness industry as freelance instructor.
Surname is Grimley and was going to play on grin and Bear it with Grim and Burn it.
In the logo my idea was the Grimreapers cloak open and forward facing (possibly with the word Grim at the top) written in bones.
Then burn it written in front of flames which would be at the bottom of an open grimreapers cloak.
Update
After getting market feedback. The Grim reaper being so prominent is off putting.
We also need to make it clear its fitness related.
Target Market(s)
Group fitness clients
Hiit
Max intensity workout
Industry/Entity Type
Fitness
Logo Text
GRIM AND BURN IT
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Flames
Scythe
Clear fitness message