• US$300

• 21 designs

• 7 designers

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Packaging Design Brief

We need renew our product label.
Product - natural mineral water "Vytautas" (carbonated). Vytautas is the first and the oldest Lithuanian mineral water with the highest content of mineral substances, produced since 1924. to know more about product you can visit our web site http://www.bmv.lt/index.php/products/102. and www.vytautas.eu
We have Vytautas mineral water in a different capacities (SKU): 0,5 l.; 1 l.; 1,5 l. PET and 0,33 l; 0,5 l.; 1l. Glass. see here http://www.bmv.lt/index.php/products/102
You need to create a label just for PET 1,5l. for else we will make an adaptation by ourselves.
We want to keep a blue color of the label, but you can change a undertone (shade). If you really really want to change a color, you can do it, but all in all a new label should be flame, eye catchy, attractive and look fresh.
It can be not more than 4 colors.
Attachments:
all kind of Vytautas logo, in a label you can use that ever you want.
usually Vytautas looks like in a photo attached, file name: Vytautas_1,5l
but sometimes we make some changes for a special events or promotion campaigns, see a file: VYTAUTAS ETIKETES_Q. In this file you will find all the measuring of the label, bar code and other information needed.

Target Market(s)

Our buyers are quite wide category, because we are market leaders, but we can divide several target groups:
1) teens and students which drink vytautas after parties. After this http://www.youtube.com/watch?v=nITLob098W8 ad Vytautas became even more appreciated in a mentioned category
2) people who are concern about their health, 30+. They appreciate positive Vytautas effect on a human body while eating (helps to digest), during sports (brings your strength back) at work (magnesium overcomes stress) and in other situations, see more: http://www.vytautas.eu/en/ for this category we had this kind of advertising campaign: http://www.youtube.com/watch?v=TbkG6ztN0bI and http://www.youtube.com/watch?v=iPNnTCpt9dw (sorry I have just in russian language, but main idea is that Vytautas helps to digest (1st video) ant for 2nd is that Vytautas is rich with magnesium so you don't need to eat so many bananas to get magnesium)
3) sports mens and fans. Vytautas is a main sponsor of Lithuanians national basketball team and many other sports. example of communication: http://www.youtube.com/watch?v=1DKCC9_pk5o

Industry/Entity Type

Pet

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Also we have some required information, which must to be on a label please write to me and I'll send it to you.
  
  Our brand is really historical so we do not want to change a logo.Please keep it as it is. Logo is attached
  
  We want to accent high mineral content and especially: Ca , Mg, K. you can make a symbols of these minerals on a label or find another way to emphasize high mineral contact.
  Good samples:
  http://brandingsource.blogspot.com/2013/10/new-logo-contrex.html - good symbols of minerals
  http://www.nburgaud.fr/3d-hepar/
  

Nice to have

• Eco friendly sign/symbol;
  Goes good/ fits with a food sign;
  fb/vanduovytautas sign.
  90 years symbol. This year is an anniversary for a brand :)
  All signs (symbols) you should create yourselves.
  

Should not have

• Should not have transparent places. Label is made from paper not plastic.

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Files

Download all files - 14.1 MB