Restaurant and Nightlight Group looking for logo design
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This customer received 212 logo designs from 85 designers. They chose this logo design from DesignDUO as the winning design.
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Logo Design Brief
We are a restaurant/nightlight management group that creates and operates unique concepts. We believe our strength is identifying ‘gaps’ in the market and developing concepts that serve consumers looking for a unique experience.
This logo will be for the management company, not the underlying hospitality concepts. The logo design should focus more on the written form of GAP, not an icon or design logo. This logo will be used on the management company website, print materials, and company swag.
The design should focus on the font and design of the text. A version with graphics, name monogram, etc. is welcome.
Target Market(s)
30-50 year old consumers
Logo Text
GAP Concepts
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Primary focus is the name: GAP Concepts. ‘Concepts’ is subordinate to GAP. GAP should be eye catching, and be a unique identifier for the management company. We will be using this extensively in digital form so it should be easily transportable across platforms.
Nice to have
- Logo should transmit the idea of unique, bold, creative, confidence.