US Based Startup requires Website Design for Switching Battery

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This customer received 30 web designs from 8 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We are launching a battery technology called "Switching Battery" for which we need an elegant website design. We use red and black to represent positive and negative node color used in battery. The background is white. The font must provide more wide space and easy to read.
Switching BatteryTM is a technology that uses fast switches, such as transistor switches, to make batteries more efficient. The novel technology can be implemented in all types of batteries – including non-rechargeable batteries, rechargeable batteries, wet-cell batteries and all metal oxide batteries.
Normal batteries are “non-switching”, that is, these batteries can only be connected to one another in parallel or series connections. Parallel connections enable batteries to charge faster whilst series connections enable the battery to discharge more efficiently to the load.
Switching BatteryTM technology enables batteries to be connected in a third connection method called “para-seriesTM” that combines the benefit of faster charging of the batteries with renewable energy source, such as solar, in parallel connection, and then quickly re-configures the same batteries using the fast transistor switches, to be connected in series with the load, to discharge efficiently.
Target Market(s)
Renewable energy
Industry/Entity Type
Renewable
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The primary colors are red and black for logo and fonts. The background is white.
The font must be easy to read type of fonts with more white space. Only pictures will be in full color.
Nice to have
- Elegant and simple design bringing out a new battery concept to the energy industry.