• US$150

• 92 designs

• 46 designers

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Logo Design Brief

Hombre Hotels is a new hotel management company that is looking for a logo that will promote our brand as the premier luxury hotel option for LGBT travelers in the U.S. and abroad. Hombre Hotels specializes in smaller, boutique-style hotels with between 20 and 40 rooms as well as a full-service bar and restaurant. Hotel design focuses on higher-end fixtures with a strong masculine presence.

We started Hombre Management this year as a company to manage and operate our first boutique hotel property in Palm Springs, California. Over the next 10 years we plan to open and operate additional boutique properties in San Francisco, Fort Lauderdale, Provincetown and Puerto Vallarta. Each property will carry its own name and branding but will be owned and managed by Hombre Management. Our target market is the upscale gay traveler who is looking for a hotel property in a gay destination that provides a welcoming environment. Our properties reflect high-end design and our logo needs to reflect that. We are working on a website and the logo is part of the web development.

The Hombre Management logo design should reflect a masculine design with clean lines that reflects the overall arching brand of the company. We are open to any color palette options.

Target Market(s)

Gay male travelers between the ages of 25 and 65

Industry/Entity Type

Hotel

Logo Text

Hombre Hotels

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Keywords: masculine, luxury, relaxation, fun, sexy, travel, aspirational

Nice to have

• Leisure, vacation, good food, cocktail, rest, exploration, energy, emotionally replenish, connection

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Files

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