• US$150

• 87 designs

• 34 designers

---

Logo Design Brief

Company name: Rugged Counseling (emphasize "Rugged", deemphasize "Counseling")

Visual ideas: rough terrain, mountain range, rocks, tough animal

Main idea: The company is gritty and edgy. Life is rugged, so we help people figure out how to thrive and grow through it. A tougher, more masculine approach to the topic. Making mental health "cool".

What we do: Podcasts, online courses for people who don't want to go to therapy, TikTok, Instagram & Youtube videos. We inspire, educate, and encourage people to work on their mental health through these platforms.

Audience: Adults and teens, men and women, under age 45. People who are reluctant to work on their mental health because they think it's weak, wimpy, soft, etc.

Expectations: A gritty, edgy, unique, bold, attention-grabbing logo. Don't want it to be goofy or cartoon-ish, though. No feminine colors. I'd like it to be cool enough that people see it and would want to wear it on a shirt or hat. It will need to be versatile enough to be on a website, a podcast logo, and social media.

Target Market(s)

Adults and teens, men (and tough women), under age 45. People who are reluctant to work on their mental health because they think it's weak, wimpy, soft, etc.

Industry/Entity Type

Mental Health

Logo Text

Rugged Counseling

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Gritty, Edgy

Nice to have

• Some sort of image or icon that isn't stereotypically connected to counseling. I'm open to mountain ranges, rough terrain, rocks, an animal, or something like that to give it the gritty, edgy feel.

Should not have

• Anything implying feminine, soft, or gentle.
  Avoid typical counseling images like heads and brains.

---

Files

Download all files - 1.7 MB