Kayak Fishing Apparel Logo - young, on trend, edgy

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This customer received 142 logo designs from 57 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
Logo for kayak fishing apparel business that will sell gear for off the water fashion but also develop technical gear to survive the elements. all about creating apparel for those who are passionate about kayak fishing.
The logo should be on trend, simplistic and smart but edgy, fresh and relevant.
Needs to translate from small logo on a tag to a large label on the back of a shirt as a graphic.
Looking to use White or black as the primary colour.
Don't want it clinical but needs to be clear to read.
Looking for the words 'Rod and Paddle' or 'Rod & Paddle' as the logo, may or may not have 'kayak fishing' with it.
Really like the idea of 'RP' or 'R&P' being used in the logo
Will be t shirts, hats, beanies, sunny savers, life jackets, splash jackets etc as gear developed
Target Market(s)
Kayak Fisherman 14 - 65
Logo Text
Rod & Paddle
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the words Rod & Paddle or Rod and Paddle
Nice to have
- Like to see one colour, white or black
Should not have
- Too much detail as it needs to be able to read on a tag and then read as a large graphic