New Mountain Biking Detailing business needs a logo
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This customer received 52 logo designs from 19 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
We need a logo design for a fast-growing, in-demand business of mountain bike detailing/cleaning. The business name, "JD's DIRTY DEETS" is about a deep clean of a mountain bike. "DEETS" is short for "Details". Mountain Bike Detailing is about getting your bike cleaned in a very thorough, detailed way.
Industry: Mountain Biking
Target Market(s)
Hard-core athletic, masculine, cool, hip, sarcastic, high-energy and motivated people who are risk takers. Very high-energy, over-achiever type people.
Logo Text
"JD's DIRTY DEETS" [business name] "done dirt cheap" [tagline]
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Textured font; like a bike tire track
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- tagline of "done dirt cheap"
Creative imagery of bike cleaning
Nice to have
- Minimalism is favored. The winning design will be simple and VERY CREATIVE in how it communicates getting your mountain bike cleaned
Possible imagery might be a spray washer, mountain bike wheel, cleaning brush, mountain bike that looks clean
Should not have
- The logo should NOT be about the sport of mountain biking; it's about getting your mountain bike cleaned.