The Strength Chapter - empowering women through fitness

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Contest winning design

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This customer received 24 flyer designs from 3 designers. They chose this flyer design from ESolz Technologies as the winning design.

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  • Closed - Design Selected
  • 6-designer contest

Flyer Design Brief

A flyer that postively approaches a refreshing, no bs approach to women's fitness. The strength Chapter will be a rolling 4 week programme aimed at shattering myths around women's fitness, empowering women to embrace their strength, view their body's more positively, adopt sustainable exercise and nutrition habits. Focussing upon sustainable habit stacking women will be encouraged to 'win the morning and win the day', gaining control through easy proactive steps performed on a consistent basis. These women will no longer feel like part time mums, part time workers, they will be empowered, in control, happy and confident in all facets of their life.

The Strength Chapter will include regular PT sessions with our excellent trainer Jodi, a series of at home workouts, nutrition guidance, and habit recommendations to put them on 'the front foot' every day. The Strength Chapter aims to create women who are positive role models to their families, children and friends.

The final design should sell the good feeling of being back in control and an appreciation of self worth, performance and being resistant to negative and tradtional stereotypes, such as yo yo dieting, skinny not strong etc. The flyer will be placed in a local gym, Gainline Fitness, as well as local cafes etc

NK Fitness are a highly experienced, performance based personal training and strength & conditioning provider based in Berkshire, UK. We have outstanding client retention because we genuinely coach our clients and work hard to communicate effectively with them. In nutshell clients appreciate our expertise but love the way in which we are able to deliver it on an individual basis.

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Updates

Please can someone help me? I have narrowed my designs down to 3. I have given feedback on those designs and I know of one designer who has offered revisions - however, I am unable to see them at all. It is very frustrating. How do I solve it? It is not a good experience thus far for me using this company / approach. Thank you in advance
Added Saturday, February 20, 2021

Target Market(s)

women with a reasonable disposable income. 30-50 years old. Likely to be working mums and already possess an interest in fitness.

Industry/Entity Type

Fitness


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

f59296
fbf289
acd037
33b8a4
f8ba93

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Portray women as strong, happy and confident. In control of their daily lives and the many roles they fulfill.

Files
JPEG
File_003
Thursday, February 18, 2021
JPEG
File_001
Thursday, February 18, 2021
JPEG
File_002
Thursday, February 18, 2021
JPEG
File_000
Thursday, February 18, 2021
Payments
1st place
£70
Total
£70

Project Deadline
19 Feb 2021 10:21:49 UTC
Language

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