• €110

• 10 designs

• 3 designers

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Logo Design Brief

Who Are We?
Moti Media is a storytelling company that focuses on producing artistic content and delivering immersive experiences to inspire us in discovering our inner utopia.

What is Inner Utopia?
We believe an inner utopia exists within every one of us. It is a state of being where one truly accepts and appreciates the holistic and dualistic nature of the self, others and life as a whole. It is the true acceptance of self, true connections with others, full accountability and ownership of one’s problems and true appreciation of life.

Art Direction of Moti Media:
Negative Space Design is the central theme & focal point of our designs. It is deeply ingrained & firmly rooted in Moti’s ethos of Discover Your Inner Utopia. It is both simple & complex. It represents the journey of self-discovery & actualisation: a deeply personal experience. Negative Space is black & white, two extremes, polar opposites, the Yin and Yang. Yet despite the two opposing contrasts, lies the ultimate reality which is the very heart & soul of Negative Space: Perspective. It is neither wrong nor right nor is it black or white. It is everything, yet nothing.

Deliverable:
We are looking for a designer to create a 5 - 10 secs Logo Reveal/program intro for an upcoming animation short series, called "MotiOriginal". Our series of innovative and cerebral animated shorts touch upon deep and profound concepts in a concise, koanlike way that will keep you asking why because there is no because. There is only why. The core value of MotiOriginal is "Explore perspective shifting concepts through art." In term of the intro, we are looking for an abstract, punchy and tight paced and recognizable logo reveal which plays with the idea of perspective shifting or visual illusion.

Key Words:
Negative Space
Black and White
Perspective Shifting
Angle Changing
Illusion
Refection
Abstract but not simply
punchy
tight paced

Art Direction Reference:
Negative Space Art works
https://www.pinterest.com/search/pins/?q=negative%20space%20art&rs=typed&term_meta[]=negative%7Ctyped&term_meta[]=space%7Ctyped&term_meta[]=art%7Ctyped

Logo Text

Just the Logo File Attached

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Output Specification:
  * Est. Duration
  * 5 - 10 Seconds
  * Aspect Ratio & Resolution
  * 16:9
  * 1920 X 1080 px

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Files

Download all files - 2.8 MB