MJ's Market store logo for independent general merchandise store

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This customer received 18 logo designs from 10 designers. They chose this logo design from Asmaulhusna as the winning design.
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I would like a minimalistic logo design that is easy to read from a distance. I might like a simple shopping cart in the image but am not set on the idea.
I would like true colors like red, blue or yellow.
The store will sell household goods, makeup, skin and hair care, cards, toys, gifts, cleaners, laundry items, pet products and a small selection of food.
Target Market(s)
We serve a small community in South Dakota, USA. It has strong roots in farming and ranching. We will be primarily be targeting women between the ages of 30 and 70 who are purchasing goods for their households. There are many conservative households in the area.
Industry/Entity Type
Retail
Logo Text
Mj's Market A Dakota Value
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must say "MJ's"
It can say MJ's Market" and it can say "a Dakota Value" which is our tag line
Very easy to read. Very clear and simple.
Nice to have
- Bold, easy to read font. Easy to spot from a distance. I am fine with an image if it is simple and does not distract- like a shopping cart or shopping bag.
My name is Molly B so if a character was picked it might be fun if it was a bee.
I wouldn't want all of these things because SIMPLE IS BETTER! Sorry for yelling.
Should not have
- Fine details that are hard to make out. Obscure colors that are difficult to match. True colors are better because I can find items to flow with my store better.