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Dog Snacks brand needs a new packaging design
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This customer received 70 packaging designs from 16 designers. They chose this packaging design from Nicol Designs as the winning design.
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US$300
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70 designs
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16 designers
Packaging Design Brief
Dear Designers,
We are looking for a packaging expert to design our new line of Dog Snacks which contain a relaxing hemp extract (CBD).
Our company is already selling various relaxing cat & dog products , and we would like this new design to reflect the same "style & feeling" as our current products (see attached instructions).
Technical aspects:
- The packaging is a Stand Up Pouch (12x18.5x7cm - see attached instructions).
- Please follow technical guidelines from printer (see attached instructions).
- The packaging will contain 120g of high-quality, semi-moist dog snacks.
- We will be designing 3 differents variations for 3 different flavours: Chicken, Beef & Liver.
- The packaging will be printed with a matt finish.
Design aspects:
- The design should be compatible with our brand identity (i.e. fluffly, pure, relaxing, positive, clean & natural).
- Soft/rounded shapes are preferred.
- Please use our brand's colors (#3BA384, White & Black).
- Please use our company logo (see attached instructions).
- The design also needs to convey a strong sense of professionalism as we are an animal "healthcare" brand.
- If you want to include a dog picture, we would prefer you to use a picture of our official brand ambassador (see attached instructions).
- We have attached a number of packaging examples which we like a lot. (see attached instructions). Please only use those as general inspiration.
- Only original work (no plagiarism will be accepted).
Please don't hesitate to send us a message if you have any questions about the brand, the product or the design requirements.
We look forward to seeing your designs & working on this together !
Thanks & regards,
Daniel
Updates
Need a couple of days before selecting a winner
Target Market(s)
Dog owners
Industry/Entity Type
Pet Care
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please see project description.
Nice to have
- Please see project description.
Should not have
- Please see project description.