• £110

• 103 designs

• 43 designers

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Logo Design Brief

I am doing a rebrand of my startup called "PurePro" ahead of our product launch. We have a logo from our old brand but we are changing colour scheme and want a new logo designing to accompany it. Our old logo is attached as a file for reference.

We develop web and mobile apps for recruitment and staffing companies that deal with paying temporary workers and raising invoices to their customers. The workers, customers and staffing consultants all have a login to our app so the logo needs to appeal to this audience.

We want the new logo to use a medium shade of blue such as #0050B5 (RGB 0,80,181) or a similar alternative. Our general colur scheme is blue / white / grey.

The PurePro brand concept is designed to match the concept of purity - (simple / clean / clear / air / water) with professional (expertise, reliable, dependable etc.).

The design needs to be modern and contemporary but it also needs to convey a sense of secure, trustworthy and expertise. The logo can be abstract or use a stylisation of the letter P within the brand concept. The logo does not need to use the whole word PurePro, it can be a logo with PurePro accompanying it as text. Either way it needs to be capable of being used as a icon etc. so would need a smaller / simpler form.

We also need an inverse of the logo for use when we either need a contrast or with "dark mode" styling.

Target Market(s)

Recruitment and Staffing businesses

Logo Text

"PurePro" - as mentioned in the brief, the logo can either be this text or have this text accompanying it.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files