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The Bruce 97.9 - a new radio station for Bruce County
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This customer received 52 logo designs from 20 designers. They chose this logo design from basukiraman as the winning design.
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C$150
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52 designs
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20 designers
Logo Design Brief
"The Bruce" will be a rock-format radio station serving Bruce County, Ontario, Canada. Bruce County is an area known for its rugged and rocky, yet beautiful natural landscape. Our station will reflect the personality of the region and its people. We'll target classic rock and modern rock listeners, skewing male (60/40). "Bruce" will be a character on-air, with a personalty that is bold, independent, funny and self-deprecating yet confident. It will be a BIG sounding radio station. Modern radio station logos typically use thicker typeface, without substantial amounts of decoration. (See: https://www.bellmedia.ca/radio/ or https://www.corusent.com/media-centre/brands/?fwp_divisions=radio for examples). They sometimes (but not always) include some kind of token symbol. It needs to be versatile enough to apply to building signage, branded clothing, stickers, shared posters (along side many other logos), digital assets, and more.
We would like the logo to be in a similar style to another one of our radio stations 89.1 MAX FM, which is in turn inspired a bit by the "parental advisory explicit content" logo that can be found on music albums that have mature content (see attachments).
Updates
Need extra days to review
After some internal discussion, we've decided to go in a different direction than the designs we've received. We've updated the brief and hope one of the designers can help us to finalize the sketch we've come up with.
Target Market(s)
Males 45-65, rural/suburban but sophisticated
Industry/Entity Type
Radio Station
Logo Text
97.9 the BRUCE (tag line: "Respect the Rock")
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should be a very similar style to our existing 89.1 MAX FM radio station logo (which in turn is inspired by the "parental advisory explicit content" logo found on music albums that have mature content).
The top line (white text, black background) should be the tag line: "RESPECT THE ROCK"
The center line (black bold text, white background) should be the station name: "97.9 the BRUCE"
The bottom line (same style as top) should be the repeater frequency of the station: "91.9 in the NORTH"
The font used for the top and bottom line of text should be Futura Medium BT. The centre line could also be Future Medium (bold) or similar.
Nice to have
- We'd like to try and integrate both a maple leaf symbol (representing Canada) and the geographical shape of the county, which is somewhat iconic and recognized in our area (see attached map). Or, possibly integrate a guitar or guitar pick.
These symbols can be included on the bottom line, probably, and help fill the space by the shorter line there.
Should not have
- It should NOT include a record player adapter as a symbol (i.e. https://www.bluescentric.com/images/product/large/431.jpg) -- this is used by our competitors in their logo.
