The master craftsmen / Sustainable CO2 neutral

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This customer received 40 logo designs from 29 designers. They chose this logo design from sekanul as the winning design.
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The aim is to create a logo that includes the name "Die Handwerksmeister". Since we are already the owner of the domain die-handwerkmeister.de, we want to register a corresponding word / figurative mark. The name master craftsman is too explanatory and would not allow itself to be registered as it is. That's why we want to include the names of the founders and the type of company.
AST = Armin & Stefan carpentry or team.
For us as a carpentry shop, the "branch" is a good fit for the topic of wood and should also point to the focus on sustainability. The craft and the master craftsman is in principle a strong indication of a special quality contrary to industry.
So, unlike others, we want to create a real, strong and sustainable brand in conjunction with the classic quality-consciousness of the craft.
We will adapt all of our processes so that in the near future we will be able to manufacture everything completely CO2-neutrally, without the quality falling by the wayside. In this way we create real added value.
In the attached file you will find an old logo (4eco) from another time when we communicated something similar. In the further file you will find an idea of how we, for example, put the names of the founders (AST) in the leaves of the branches.
Target Market(s)
Private and commercial, interior design, architects, environmentally conscious customers
Industry/Entity Type
Sustainability
Logo Text
Die Handwerksmeister
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to be registered as a trademark
Nice to have
- The letters AST should be recognizable but not concise
Should not have
- No players in the design.