Paediatric Speech Therapy Clinic - Slick but family friendly**

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This customer received 85 logo designs from 40 designers. They chose this logo design from Af1design as the winning design.
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Logo Design Brief
Hey there! We would like a logo design for a new company based in the beach-side Gold Coast, Australia called Mermaid Speech. We are a Speech Therapy company so 'Speech Therapy' could be included in the design but ideally Mermaid Speech - Therapy - underneath.
We work with kids with a whole range of communication difficulties as well as disabilities and we recognise each child is unique and amazing! Ideally any (or all) of the colours blue, turquoise, green, purple would be used to match the mermaid theme and beach vibe.
Nothing 'girly', overly feminine, sexualised, or too childish. We'd like something simple, clean, slick but perhaps including the mermaid element such as an outline of the tail. The logo would communicate something professional, modern, sleek, high quality, trusted, and light/beachy.
Updates
Did not complete brief until after the initial sign-up deadline
Target Market(s)
Families who will pay privately for their children's therapy; Referrals from established doctors, clinics, and schools (professionals)
Industry/Entity Type
Health And Wellness
Logo Text
Mermaid Speech Therapy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clear, clean font
Nice to have
- Simple mermaid theme or hinting at the beach elements. Not overly fussy on colour if wanting to keep it simple.
Should not have
- Anything overly girly, Disney-like, sexual, or too childish.