• US$590

• 261 designs

• 106 designers

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Logo Design Brief

We need a logo for 401(k) Administration Management Program. This company provides a variety of services for employers who sponsor 401(k) plans. These services are largely administrative - not money management. Specifically, we provide services to groups of employers who come together for more purchasing power in 401(k) plan. Kinda like a healthcare exchange concept.

We liked the abbrevation "AMP" because we liked the idea of "AMP up your retirement plan."

We would like the logo to connote less work for employers rather than less expense. Our responsibility is to make things simpler for the employer. We make it easier for the employer to offer a 401(k) plan. We take work off their plate. Employer HR and benefit departments are very busy and this is a big selling point.

AMP is a joint venture between nova 401(k) associates and AFS: their websites are nova401k.com and afs316.com

Target Market(s)

Business to business. Financial advisors and employers. Does not market to individuals.

Industry/Entity Type

Professional Service

Logo Text

AMP

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• needs to look modern - this group of plans concept is relatively new.
  In smaller print, we need to it say "Powered by Nova 401(k) and AFS" This is a joint venture of these companies and these companies have a good reputation in this market segment.

Nice to have

• lighting bolt imagery would be okay if it is not cheesy - particularly when saying powered by Nova 401(k) and AFS

Should not have

• $; piggy bank; cartoony animal
  no red, purple or pink
  flames
  megaphones