Creation of the Logo for our "Analytics & Insights Lab"

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Logo Design Brief
Losam Agency, marketing agency specializing in the creation and animation of communities. Losam agency created "Analytics & Insights Lab" it's a community circle. Our main targets are chiefs of Analytics & Insights.
The Analytics & Insights Lab, what is it:
5 meetings a year (1 dinner + 4 breakfasts meeting)
1 founding committee composed of 6/8 leaders which will define the themes of the different meetings
Our client is Alteryx a company that competes in the computer data storage hardware industry.
We create a community for Alteryx in order to promote their solution and increase their clientele.
Creates a logo for “Analytics & Insights Lab” with Alteryx graphic charter site link: https: //www.alteryx. com
Positioning:
High-end, we address a target of corporate decision makers
Automation process projects- the theme of the Think Tank
Professional, we address corporate companies exclusively
Baseline:
"The first Think Thank you dedicated to trades process automation serving a data driven strategy"
Target Market(s)
Target:
Chief of analytics & Insights
Positioning:
High-end, we address a target of corporate decision makers
Automation process projects- the theme of the Think Tank
Professional, we address corporate companies exclusively
Logo Text
Analytics & Insights Lab
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Follow Alteryx website: https://www.alteryx.com
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Follow Alteryx guidelines & website: https://www.alteryx.com
Same size for "Analytics" & "Insights"
This logo will be used only for communication and website. Not for a store
Should not have
- The word "Lab" in the title is not associated to a scientist lab, it is a community of Chief of Analytics & Insights specialized in data & marketing
The baseline: "The first Think Thank dedicated to trades process automation serving a data driven strategy" must not be incorporated in the logo, only "Analytics & insights"