• US$170

• 55 designs

• 26 designers

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Logo Design Brief

We teach our audience the delicious and fun skill of making cocktails. They discover simple steps to preparing drinks and how easy substitutions create new ones. With newfound “cocktail confidence”, attendees are enthused and feel ready to explore and share with friends and family.

We would perhaps like the type font for the logo text to elicit the elegance of a cocktail and/or the fun we strive to have in class. We would be interested in a logo with both our name and brand mark but also have a mark that can stand on its own.

During class, we teach students about the component parts of a drink. This deconstruction helps them better see how drinks come together and evolve to become something else.
See the attached image for reference. It is more detailed than a logo needs to be but gives you an idea of people seeing the component parts

Target Market(s)

People who are curious to learn more about how to make good drinks at home

Logo Text

Decoding Cocktails

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It's important to me that my classes feel fun and approachable. I want people to feel welcome and never intimidated.

Nice to have

• If included, a rocks glass, coupe, or "Nick & Nora" glass seem more appropriate

Should not have

• While the martini glass is iconic, we do not make many martinis in my class so I'd prefer to avoid this

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Files