• US$150

• 39 designs

• 17 designers

---

Logo Design Brief

We are a 42 year old coffee who is rebranding to reach a wider market. We roast a wide range of coffee from around the world and sell it to retail outlets, cafes, and restaurants.
Our logotype must standout on crowded shelves, window stickers "we proudly serve Contour Coffee" and coffee pot wraps.
Just like a topographic map, the challenge here is to present the name of our company that is instantly recognizable as the right way to go…to great coffee)

Target Market(s)

Health, Educated, urban and suburban coffee drinkers who appreciate clean and modern design.

Logo Text

Contour Coffee

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• font files attached

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The words Contour Coffee in it.
  VERSION in BLACK, VERSION IN COLOR
  We like typography and designs that use type in non-linear ways.
  Inspired by topographic maps. See the pdf for image examples.
  Colors drawn from mapping - browns, greens, etc.
  This wonderful tension between the flowing organic lines of a map contour - and the bold clarity of the type. Don't feel like you need to keep the type on a horizontal line, but it really is a tension.

Nice to have

• The design fits inside a compact shape - square, circular, rectangle. Nothing too spread out. However, a variation that works on a website or banner ad would is good.

Should not have

• Gradients. I hate logos with color gradients. This logo should work well in black and white as well as it does in colors.
  Topo maps have gridlines - as shown in the screen shot. I don't want an actual map.
  Also, the maps shown use ariel and trebuchet MS fonts - don't use those or any fonts used in the actual maps provided for inspiration.

---

Files

Download all files - 7.3 MB