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UK Timber merchant needing a fresh logo rebranding.
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This customer received 241 logo designs from 95 designers. They chose this logo design from mike edan as the winning design.
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£310
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Logo Design Brief
We are looking for a replacement for our old dated logo. To work across all properties: Physical signage, Clothing, Vehicle livery, Business Cards, Digital, and Print.
Main Text: ‘Shawfield Timber’
Optional Subtext: ‘Trade & DIY’
Style guide included for the current logo/brand. We would prefer to keep the brand colours.
Primary: #2E318E and #FEE800 (#1FA9E1 is optional) but are open to suggestions.
The logo would mainly be featured on a white background (All company vehicles/trucks and the product packaging is white). However, we do use the dark blue (#2E318E) as an alt background and the company uniform is dark blue.
The introduction of a symbol/icon incorporated into the logotype would work. Giving us a solid identity and an icon that could work standalone and on the mobile-friendly website. Extending our branding opportunities.
The company: Shawfield Timber: Based in Glasgow Scotland, with UK wide delivery. We deal in a full range of timber and composite products. Our main product lines are; Decking, fencing, doors, flooring, stair parts, and joinery materials.
We encourage customers to discuss their projects with us. And offer a full range of cutting services.
We deal with business to business, are open to the trade and the public. This presents the challenge of conveying both a professional image for B2B / Trade with a friendly and welcoming image for DIY customers.
We are going through a website rebuild, but you can check out the old website at shawfieldtimber.co.uk for more details.
Logo Text
"Shawfield Timber"
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Icon/symbol to accompany the text, that will with the text or standalone.
Should not have
- Saw blades - Unless it can be subtly incorporated then it can either come across as too aggressive or as a forestry company (we don’t cut down the trees).
While the S&T combined to form an icon is great. Some of the designs are coming across as more suitable for a medical based company (With the S & T forming a caduceus symbol).