French and english / Couleur Turquoise project E21. One flyer 16 pages + One flyer 4 pages
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This customer received 12 flyer designs from 3 designers. They chose this flyer design from Fine Graphics House as the winning design.
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Flyer Design Brief
Paper catalog of 16 pages (A4) + a second of 4 pages (A4 also). Both will have a similar graphics. At the end, we will need the print pdf for the printer.
The graphics must be sober, the background clear.
The size of the rack on each page (2 to 11) should be similar in size to my draft.
You are free to choose to use the other photos as well as the font you want.
The name of each rack must remain at the top of each relevant page.
In appendix: 16 power point files: P1 to P16 structuring the catalog
4 power point files: Page A to Page D. for the second catalog
Thank you in advance, Daniel
Paper catalog of 16 pages (A4) + another catalog of 4 pages (also A4): see on pdf. Both catague will have a similar graphism.
The ground colors need to be very ligth.
Each rack on page 2 to 11 need to keep a similar size as my power point explains. You are free to use other photos as you want and can use any common fonts.
The final destination is professional people in the supermarkets shops. On final, we will need 2 pdf file for printing factory.
Attached 16 power point files: P1 to P16 for the 16 pages catalogs
Attached 4 power point files: Page A to Page D for the 4 pages catalog
In advance thanks. Daniel
Target Market(s)
BtoB large European distribution
Destination to our europeen supermaket customer
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The size of the racks should be similar to my draft ppt
Clear background, clearly legible font
Size of racks need to be similar as the ppt files
A ligth color ground with easy reading fonts
Nice to have
- Some photos deserve to be a little clearer.
Page 2 and 3: photo of the clothes rack in black and white
Few photos can be corrected to be less dark
Page 2 and 3: need photo of the rack in black and white