Insurance agency in need of Logo refresher
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This customer received 168 logo designs from 98 designers. They chose this logo design from Liza@rt as the winning design.
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Logo Design Brief
We are an insurance agency specializing in all aspects of insurance but focus mainly on higher new worth personal clients and mid-sized business clients (under 100 employees) We have been in business for 17 years. We have had the same logo for years and have branded ourselves as The Allen Thomas Group. We would like a refresher but not a drastic change in design.
Target Market(s)
higher net worth personal clients (we protect their personal assets via insurance) and mid-sized businesses (we protect corporate assets via business insurance)
Industry/Entity Type
Insurance Agency
Logo Text
include The Allen Thomas Group / Insurance in the logo somewhere ?, they don't necessarily need to be on the same line
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I am open - not sure the logo should include the company name which is technically The Allen Thomas Group. Should the logo contain what we do? Insurance? I am open to suggestions.
Nice to have
- I would like to keep the logo similar and not make a drastic change - you could incorporate some of the current color schemes as well. I am open to all 3 logo styles selected below.