• US$150

• 107 designs

• 40 designers

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Logo Design Brief

The Learning Collaborative to Advance Normative Change, (or the Learning Collaborative (LC) for short), is a network of experts working on social norms change interventions. Our members span many sectors of international development, such as health, social justice, women’s empowerment, family planning, nutrition. The uniting aspect of our work is that we address social norms (or personal or societal beliefs or attitudes about what is typical and appropriate behavior) preventing healthy behaviors.
Together, our members collaborate between organizations and individuals to develop tools, build capacity and skills, and synthesize and share knowledge. This work aims to advance understanding of social norms, and improve implementation, evaluation, and scale-up of these programs. By sharing our insights and learnings in real time we can advance global efforts to address the powerful influence of social norms.

Design Ideas:

Key Messages:
Our core values are collaboration, connection (networking), shared decision-making and continuous learning.

Look and Feel:
Modern and Classic. Youthful but Mature. Simple, clean, practical. Functional. Active, Engaging. Human. Group dynamics. Change. Ongoing process of learning/not static.

Note the attachment has more comments on logos from similar organizations and some generic logos demonstrating "collaboration".

Target Market(s)

Individuals working on research, implementation, funding and public policy around social norms interventions (globally and regionally)

Logo Text

The Learning Collaborative to Advance Normative Change

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Logo styles of interest

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Font styles to use

Other font styles liked:

• TW Cent MT Condensed

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ● Materials/events produced by the LC have shared ownership by members involved, but it’s very important that the materials aren’t seen to be owned by one organization more than another. The LC logo should emphasize this collaborative process and shared ownership.
  ● The LC encompasses a global network, as well as regional-specific networks, such as Francophone Africa or South Asia. As such, we’d like a logo that can be customized from the global version, to be adapted to each region.
  ● The new logo should build from our previous branding, colors, fonts, etc, but doesn't have to strictly match exactly. We want to update/refresh our look, but not completely start over from scratch.
  

Nice to have

• ● We also use the acronym “LC”, which could be incorporated into the logo along with the full name, “Learning Collaborative to Advance Normative Change”.
  ● Our work is also focused on norms change (i.e. changing someone’s actions to a healthy behavior) so we also thought of the ideas of disruption or change that demonstrates this process.
  ● We work together in a collaborative process of learning bidirectionally (meaning we all learn from each other, rather than only top-down).

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Files

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