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National real estate business looking for a new logo design.
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This customer received 155 logo designs from 70 designers. They chose this logo design from Lovisgo as the winning design.
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US$150
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155 designs
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70 designers
Logo Design Brief
We are looking to obtain a logo design for a private equity real estate investment fund called "Callis Capital". We are a fund that brings capital, encouragement, and thought leadership to real estate owners and operators in the United States that have mission-minded objectives in their core business plans while aiming to obtain market-rate returns. Our latest investments include multifamily housing and commercial retail. "Callis" is a latin-root word that means "stony path" and "mountain pass" that we would like to see represented in our logo. In addition, we would like to communicate a sense of dependability, friendliness, vibrant and modern look. Please use a monochromatic dark navy blue or black in the design. We look forward to seeing your submissions!
Updates
Thank you for your participation to our call! We had a lot of quality submissions and was highly impressed by your talents. After much thought, we have chosen our final design and want to thank you all for your interest and efforts. We wish you all the best!
Added Monday, January 18, 2021
Target Market(s)
High net worth individuals and family offices, appealing to all generations
Logo Text
Callis Capital
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reference to mountain pass and road. Text in all caps. Monochromatic.
Nice to have
- Please see the uploaded file for an example logo with some qualities we like. Simple, elegant, not overcrowded, iconic, utilizing the path and snowcaps to give dimensionality to the mountains, held together by a compositional shape.
Should not have
- Please do not copy the design as we want to ensure it is original work and will be clear of all copyright infringement.
