We buy great companies run by great people. What does our company logo look like?

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This customer received 66 logo designs from 36 designers. They chose this logo design from instudio as the winning design.
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Logo Design Brief
PacWest Partners have spent the last 35 years buying businesses.
Through our wide-ranging experience, we have come to understand when buying companies, that it is more important to look for a seller with aligned thinking and values rather than look for a company in a specific industry or category.
We buy companies in Western North America, and our name PacWest is a combination of Pacific & Western, which represents the territory we cover. In Canada this would be the Prairies (Manitoba, Saskatchewan, Alberta) and British Columbia. In The US this would be Washington, Oregon, California, Nevada, Arizona, New Mexico, Colorado, Utah, Idaho, Wyoming, Montana.
We need a logo to represent what we do and provide a seller with some comfort and trust in what is the most important decision in their life...from a financial aspect and transition aspect (retirement).
Target Market(s)
Typical profile of a person selling their business is mid-60's.
Contact Information for Business Card
I would like people to know what we do with the Business Card.
Logo Text
PacWest Partners
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A feeling of comfort, trust and familiarity. I attached a picture of myself with another business owner skiing together. That's the feeling and relationship I want to have with them, because I would want someone to care about my that much when I go to sell my business.
Nice to have
- I am torn on whether to have a logo and then below it the name PacWest Partners, or whether PacWest Partners is the logo itself.
Files
Payments
Total
C$390
Project Deadline
06 Jan 2021 19:13:28 UTCProject Upgrades
Bundled project(s)
- offering C$39 business card design to winner