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Technology-driven basketball league needs a logo design!
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This customer received 210 logo designs from 75 designers. They chose this logo design from dhamkith as the winning design.
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C$300
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210 designs
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75 designers
Logo Design Brief
We need a logo design for a new company based in Toronto called "D-UP!". The name is a common saying in the basketball community, used to challenge someone to a 1 on 1 game. We are developing an application to connect players to local pickup games and aim to form a competitive pickup league. To begin, we are hosting 3 on 3 tournaments around Canada with two categories; youth (age 14-18) and adult (age 18+). D-UP! is a technology-based connection service and will rely on a mobile application. We focus on using technology to complement human behaviour and encourage healthy living. We would love to see designs similar to popular technology companies, with a sleek/digital look. Our goal is to find a logo that does not look like it was created on Canva, we want to be seen as an established tech/sport centric company. Our overarching mission is to encourage youth to play outside more and create opportunities with low-barriers to entry.
Updates
We want to give the current designers more time to refine their designs using the feedback we have provided. We also want to provide more feedback, especially to those who have requested it. There are new designers who have saved our project. We need to give them time to develop a design and iterate with our feedback. We have a few designs that we really like at the moment and we would love more designers to get into the 5-star category! Thank you for your patience and hard work!
Target Market(s)
14-25 years old, young adult, athlete, student, student-athlete, male, basketball player, single, low-income, middle-income, Nike consumers, value fitness, play multiple sports, tech-savvy, play NBA 2K game, watch sports on TV, high screen-time, suburbs, urban area, may wish to get a university athletic scholarship, may wish to play professional sports, Coach Carter movie, TSN, SportsNet, follows sporting teams and athletes on social media, Last Chance TV show, watches Netflix, may stream NBA games online, may buy expensive clothing/accessories to appear cool, high-school, university, workout often, gym membership, susceptible to peer influence
Industry/Entity Type
Tech
Logo Text
D-UP!
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- More than one colour
Nice to have
- Basketball reference (hoop, basketball, etc.)
Should not have
- Inappropriate words, images